Honoring Our Hometown Heroes

At Dodge Chrysler Jeep Ram of Winter Haven, we’re proud to live in a community where fearless emergency medical technicians, law enforcement officers, and fire fighters risk their lives every day to keep residents safe.

So, to honor our brave public officials, our dealership is now offering an exclusive first responder discount across the Winter Haven, Lakeland, and Bartow areas, known to us as the Hometown Heroes discount.

Of course, you’re probably eager to learn more about the benefits of this program and how it can help you get your hands on the vehicle you need to stay safe on the streets. Luckily, we’re here to provide you with information on our Hometown Heroes program. Let’s check it out!

What Is the First Responder Program?

Put simply, the First Responder Program, also known as the Emergency Responder Program, provides all types of first responders with a $500 bonus allowance on eligible Dodge, Chrysler, Jeep, and Ram models.

No matter if you’re an EMT, a police officer, a professional or volunteer firefighter, or any other type of emergency responder, you could qualify for a discount on a vehicle that’ll help you keep the community secure.

In addition, emergency responders who are managing a permanent disability can potentially qualify for the Automobility Program.

Essentially, this program offers disabled individuals up to $1,000 towards their vehicle, so they can more easily adapt it to fit their lifestyle and needs. Consider this part of our pledge to give back to the brave officials in our area who are committed to the community.

Who Qualifies for the First Responder Program?

As long as you are a first responder who’s required to use your personal vehicle to respond to emergencies, you’re eligible for the First Responder Program discount.

From sheriffs and deputies to EMTs, State Game Wardens, and more, public safety officials can access the benefits of this program by visiting your local Chrysler, Dodge, Jeep, and Ram dealership and speaking to one of their knowledgeable professionals.

Once you arrive, all you’ll need to do is present the following documentation:

•        A notarized letter from your department director stating that you are a first responder who uses your own vehicle to keep your community safe.
•        Your department ID badge number

Then, simply visit your local dealership to choose the sedan, SUV, truck, or other type of car that’s best for your daily responsibilities.