Summary
Satisfies
the transportation needs of vehicle purchasers, by selling vehicles at
dealership gross profit, volume, and customer satisfaction standards
similar to dealership averages.
Essential Duties include the following. Other duties may be assigned.
Sells
and delivers a minimum of five (5) vehicles per month. Establishes
sales goals and personal income goals that are consistent with
dealership standards of productivity, and devises a strategy to meet
those goals; and exhibits a high level of commitment towards training
and continuous improvement. Remember, you are a salesperson and will
receive compensation for your results. It is not how many hours you put
into the work but how much work you put into the hours.
Approaches,
greets, and offers assistance or direction to any customer who enters
the dealership showroom or sales lot by using the "30 Foot Rule", if you
are within 30 feet, you'd better greet them. Also, takes phone "ups"
consistently as calls come into the dealership.
Utilizes
dealership sales control and follow-up system (ADP-CRM) on all
customers. Inputs all contact information into CRM and completes
assigned tasks daily; and also enters business contact information into
BusinessLink. Maintains an owner follow-up system that encourages
repeat and referral business and contributes to customer satisfaction.
Maintains
a prospect development system, both inside and outside the dealership.
Contact customers from lists provided by the manufacturer, like Target
Direct Mail (TDM), Lease Loyalty, and Maturity, etc. Compiles lists of
prospective customers or sales leads from newspapers, business
directories, chamber of commerce, or other sources. Set an action plan
to call and/or visit area businesses and individuals to show them our
products and discuss our services. Use all reasonable methods of
prospecting on a daily basis by phone, email, or direct contact.
Contact
our Service Department daily to see if there are any customers who have
expressed an interest or have a need for a new or pre-owned vehicle,
due to mechanical breakdown, total vehicle loss due to collision, or a
large repair bill.
Assists customers in selecting a vehicle by
utilizing the dealership questionnaire and then listening carefully to
their responses. Explains fully product performance, application, and
benefits to prospects.
Always create an alternative for the customer, ie: offer pre-owned and new vehicles.
Describes
all optional equipment available for customer purchase, including
accessory items, ie: Paint, Fab, Rust Protection Packages, along with
MOPAR accessories that are "pre-loaded" on stock units and shown on the
invoice addendum. Also mention that additional Service Contracts are
available and will be reviewed with the customer by the Business
Manager.
Stays abreast of current and available inventory for
sale, through the dealership's websites, computer systems &
inventory reports, including other Mahalak Auto Group dealerships; and
possesses the ability to locate specialty vehicles at other locations.
Offers
test-drives to all prospects. Test-drives offer the biggest impact and
it is our policy that the salesperson ride with prospect/customer,
whenever possible, for a safe and effective demo ride. Follows
dealership procedure to obtain proper identification from customer prior
to test drive.
Understands and communicates information relating
to purchase plans (ie: Employee or Friends) and leasing programs. Keeps
abreast of current marketing campaigns, including incentives and
print/media advertising. Keeps abreast of new products, features,
accessories, etc., and their benefits to customers. Have good knowledge
of our dealership websites, the manufacturer's websites, and other
social media info.
Attends, or completes online, product and sales training courses as requested by sales manager and/or required by Chrysler Corp.
Knows
and understands the federal, state, and local laws which govern retail
automobile sales, OAG (Office of Attorney General) and Privacy Act
compliance, including the Red Flags Rule. Also, state and/or federal
tax advantages (ie: IRS 179, etc.).
Ensures that the sales
manager and/or sales director is allowed an opportunity to meet each
customer - sold or not - before the customer leaves. Also, reviews
working deals and credit applications with Sales Manager(s) and Business
Manager(s) daily, to determine how we can best meet our customers'
needs.
Turns 100 percent of closed deals to the Business Manager,
within 15 minutes of consummation of deal (whether closed in showroom,
phone, or internet); along with properly completed paperwork (insurance
information, trade title, etc.)
Writes complete sales orders and
processes accurate paperwork in accordance with established dealership
sales processes and policies; and takes corrective action if mistakes
are made. Work hard every day with integrity. Be honest with everyone
and take responsibility for your actions.
Prepares sold
vehicles for customer delivery prior to customer arrival, along with
final inspection prior to delivery. Make sure vehicle is cleaned,
contains a full tank of gas/fuel, and ensure that all vehicle equipment
is operational prior to delivery.
Performs a vehicle delivery to
customers, ensuring that the customer understands the vehicle's
operating features, warranty and paperwork. Complete the appropriate
delivery checklist and have customer sign it.
At time of
sale/delivery, salesperson will perform a "Customer Intro" walk to
Service Department and Parts Department and schedule first service
appointment (Lube/Oil/Filter Change) if customer resides within 30 miles
of our dealership. Introduces customers to service and parts
department personnel to emphasize to them the quality and efficiency of
service repairs and maintenance available in the service department; and
parts, accessories, and merchandise available in the parts department.
Provide the customer a Service Department Menu or Brochure.
Follows
up on all post delivery items: tag/title work, "we-owes", and special
requests to be sure that all customer expectations are met and/or
exceeded. Do not over-promise and under-deliver. The best and worst
form of advertising can be word of mouth or the internet, social media,
etc.
Follow up phone call with previous day customers that
visited the Service Department and perform a "Service Satisfaction
Survey". Also ask if there are any other household vehicles we could
service for them, most any make or model vehicle. Take this opportunity
to inquire if they have any vehicles for sale, which we could purchase
for our Pre-Owned Vehicle Department.
Reviews and analyzes
actions at the end of each day, week, month, and year to determine how
to better utilize time and plans more effectively. Exhibits a
willingness to improve knowledge and skills, which lead to better
performance. Manage your priorities not just time.
Attends and
participates in sales meetings, as scheduled, daily. Role playing one
on one, phone training, and vehicle walk-arounds will be done
periodically. Listen to your recorded calls for improvement.
Recommends
to the Sales Manager for both New and Pre-Owned Departments vehicles
with certain features or colors (based on customers requests) to ensure
we are stocking the best vehicles in our inventory.
Assists in
maintaining the appearance/safety of the Sales Lot and Showroom, and
keeps the office areas clean. Assists in maintaining a professional
display of vehicles and merchandise (balloons, banners, etc.); and
seasonal maintenance, as necessary.
Maintains professional
appearance and attitude. Maintains an adequate supply of business cards
and wears a company name badge every day while at work.
Exhibits
a willingness to work in a team environment, sometimes going beyond
what is expected of you; and a willingness to attend company functions
and sales promotions, which are held within and outside the dealership,
when necessary.
Please refer to Mahalak Automotive Group
Employee Handbook and the Salesperson Deal Checklist for additional
policies and procedures.
Internet Sales
Responds to
internet customer inquiries as quickly as possible usually within one
(1) business hour. Communicates effectively with internet customers
and/or prospects according to their preferred method of communication,
whether by phone, e-mail, or in person.
Directs customers to
product information resources, including those available on the internet
through the dealership website(s) and/or manufacturers' brand websites.
Understands
the psychology of internet customers and works with them accordingly to
encourage them into the store for proper vehicle demonstration and to
close the transaction.
Checks e-mail frequently and responds to
inquiries immediately. Delivers messages intended for other departments
promptly. Notifies customers that their messages have been forwarded
to the appropriate personnel for prompt attention.
Coordinates internet promotions with other dealership sales promotions and advertising.
Researches
auto-buying services on the internet and acts as liaison with any
services the dealership uses to promote its site or advertise.
Marginal Duties include the following. Other duties may be assigned.
Work Environment
The
work environment characteristics described here are representative of
those an employee encounters while performing the essential functions of
this job. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.